An affiliate network acts as an intermediary between publishers (affiliate marketers) who sell products and services and the merchants who create those products and services and their affiliate programs.
For merchants, affiliate network services provided often include reporting, tracking, payment and refund processing, affiliate management, and most importantly – access to a large base of publishers (affiliate marketers).
For affiliate marketers, network services include a central database of available affiliate programs organized by category and popularity to choose from, a simple registration platform for those programs, reporting tools, analytics, and payment processing.
While affiliate marketers are generally able to join affiliate networks for free, merchants usually have to pay a fee to participate in the network. Affiliate networks usually charge an initial setup fee for each merchant and often a recurring membership fee. It’s also common practice for affiliate networks to charge merchants a percentage of the commissions paid to affiliates. This percentage is known as an ‘over-ride’ and is payable on top of the affiliates commissions. But make no mistake about it, despite these fees, the benefits to the merchant for joining these networks is well worth the price. Here’s why…
There are several payout models used by affiliate networks including the two primary models: CPS and CPA.
(CPS)Cost-Per-Sale
CPS, also referred to as PPS (Pay Per Sale), is a low-risk, high-profit, revenue-sharing model used by marketers to lure an unlimited number of new customers to their product or service. Cost-Per-Sale pays a set commission to the affiliate marketer who refers a lead that results in a purchase. Marketers love the CPS model since they only pay a commission after they get paid first by the purchasing customer. It’s in essence free marketing and advertising since the affiliate is the one who produces the lead without any up-front cost to them. This is also why CPS payout commission percentages are so high.(CPA)Cost-Per-Action
CPA marketing programs pay affiliates when a specific action is taken by the referral or lead. Common actions include clicks, impressions, form submits, sign-ups, registrations, or opt-ins. Since Cost-Per-Action models don’t necessarily involve a direct sale (and involve more risk taking) the payout percentages are far smaller than they are in Cost-Per-Sale.17 Best Affiliate Networks For 2018
1. Terraleads
It is the world’s first CPA Hub and a direct advertiser of nutra offers represented in the following categories: beauty, diet, health, and adult. TerraLeads works by a COD model and provides the highest approval rates thanks to the local call-centers with native speakers on-board. TerraLeads distinguishing features are the in-house production and local warehouses in unique geos in Europe and Asia. After becoming TerraLeads partner, one gets 24/7 multilingual support, free translation services, possibility to track leads in real time, use the cutting-edge technologies, and withdraw money daily via multiple e-payment systems.
2. Clickbank
3. Rakuten
4. CJ Affiliate by Conversant
5. Amazon Associates
6. ShareaSale
7. eBay
8. Affiliate Partners Ltd.
9. Commission Factory
10. Avangate
The choices I’ve listed above are the affiliate networks that I’m most familiar with. Most I use today or have used in the past. It’s hardly a complete list of all the good affiliate networks that are out there since there are so many.
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