The primary benefits of earning the Blue or Grey Badge on Facebook Account Profile or Business Page would be rank up higher in the search results, attract more visitors and making your FB page or Profile more credible. The grey or blue tick or badges can be revoked anytime if the 'Terms of Use' is violated. Getting verification for your Page is not that easy.
Facebook displays the Verified Badge on verified Facebook accounts and pages to inform the visitors the page or account is confirmed to be authentic.
The proof of authenticity for Pages comes in a blue or gray circle badge with a tic mark. The Gray Badge is given to verified pages of companies, organizations and local businesses while Blue Badge is for authentic pages that represent people (mostly celebrities), media, entertainment, sports, and government agencies.
Which Facebook Verification Badge is right for you?
There are two types of Facebook verification badges, so you want to make sure you apply for the right one.Blue verification badge
If you are a public figure, media company, or large brand, you can apply for the blue verification badge.Gray verification badge
If you are a smaller or local business or organization, you can apply for the gray verification badge. For businesses with multiple brick and mortar shops and a Facebook Page for each, you can add the gray verification badge to Pages for specific locations.Tips to help you to get verified on Facebook
The Facebook verification process has some requirements that need to be fulfilled before you can receive that coveted blue or gray checkmark.1. Keep it professional : To make sure Facebook immediately recognizes your Page as associated with your business, your account should be an official representation of your brand. Ensure you are only sharing on-brand content to your Page, and remove anything that negatively affects your credibility such as:
- Off-brand logos, personal posts, or low quality images
- Posts containing incorrect grammar, spelling, capitalizations, or other unprofessional looking copy
- Anything that doesn’t fit your brand voice
- Take a look at your business’ page through the eyes of a potential customer and edit or remove anything that looks less-than-professional.
You will need to ensure the following is up to date:
- Your website
- Email address
- Description
- Bio
4. Provide details :The more details you can provide about your business, the better. Make sure you’ve filled out all applicable details in your business Page’s About section. These details include:
- Address or addresses (if you have multiple locations)
- Phone numbers
- Your mission statement
- Your other social channel handles
- A company overview
How to apply for Facebook verification To Get Blue or Grey Badges
Once you’ve filled out as much information about your business as possible (and check that it’s up to date), you’re ready to apply for verification.It’s a simple six step process.:
1. Click on Settings at the top of your Facebook Page
2. From the General menu, click the Page Verification selection
3. Click on Verify this Page, then Get Started
4. You will have the option for an instant or more detailed verification process. The instant verification choice gives you the option to have Facebook call the phone number you have listed on your business Page. You’ll be given a verification code, which you’ll enter into the box Facebook provides you with. Then Facebook will award you with the appropriate verified checkmark.
5. If you choose the more detailed option, click on Verify this Page with documents instead. When prompted, upload a picture of the official document that clearly shows your business’s name and address. For example, an internet bill will work here.
6. Once Facebook receives your validation (verification code or business document) they will review and either confirm or deny your request. This process usually takes anywhere from 48 hours to 45 days.
Anything that gives your brand added credibility is worth pursuing. Follow the steps above to get verified on Facebook—and see your business grow.
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